Network Marketing
When I first thought about becoming involved in Network Marketing it seemed logical to me that the first thing I should be looking for is a company that offers something that is in great demand and low supply. To my mind, at the time, that meant that there shouldn’t be a lot of marketers out there already selling the same thing. I actually got nervous when the numbers of associates in the company I was in reached a very high number. On one hand it meant that my multilevel marketing company was doing great, but in my mind, it also meant that I better hurry and get my share of customers or else they would all be taken by all those other entrepreneurs. I thought that we were all doing so great that the market would become saturated. It was hard to wrap my brain around the fact that the need in the market place was so large that it would have taken decades at twice the growth rate for everyone to have seen of our company’s product.
It just so happened that the mlm business opportunity that I was so taken with at the time was the only one marketing this particular product. Had that not been the case, this would have been a much more realistic concern. With dozens of network marketing companies pushing the same type of product at the same market, (regardless how vast), it is possible to come close to saturation. Even if saturation isn’t really a danger, as in the case of something that everyone sees a value in and wants, there is the problem of competition among the different companies undercutting your prices and therefore capturing the biggest piece of the consumer pie. With MLM’s the big issue is residual income. We can’t get top residual income if we are losing customers to cheaper competitors.
The facts are that even with a wonderful product, great sales tools, excellent training, and a first class network marketing opportunity with the infra-structure to support the sales staff; you never would totally run out of customers. New market is being born and/or immigrated into the country faster than the company could keep up
Another thing that we should look for in a company is one with a product that has a guaranteed residual income. Let’s face it; the Pet Rock was legend, sold in the millions, but was a flash in the pan. It was a one time sale with no way to earn residual income. Today, if there were a perceived need for a cute little stone in a box they could sell again. It’s not likely. A product that provides a critical or socially popular service has a much better chance as do products that affect a person’s health.
Another thing that I worried about was the price of my products. My parents always were able to supply everything I needed when I was growing up. If there were something that I wanted that I really didn’t need they blessed me with the motivation to earn some money so that I could buy the item myself, therefore teaching me to earn my way and instilling in me an appreciation of self accomplishment.
As a side consequence of that experience, I always paid great attention to the cost of whatever I was buying. At times I became uncomfortable with selling something that was, I felt, priced a bit too high. I thought people weren’t going to pay that a price. There were a couple of truisms that I was meant to learn about this. One truth is that when you have a product that is unique, even if it is poorly made, it will sell if there is no place else to get it except through you and your company.
Secondly, if a person feels that they need what you have, price becomes less of an issue relative to their income, not yours. In other words, we can’t attach our values and experience with that of all of our customers. If they feel they need it or want it, they will find a way to pay for it regardless of the cost.
Far and away the most important thing to consider when looking for a company to call your own is to find something that you can believe in. If you feel strongly about a product or service, if you believe that it will really benefit the customer, then you will tend to internalize that belief. It becomes part of who you are. Then all you have to do is share yourself with those you talk to. Whatever is inside will flow out. You will be able to present your product or concept with absolute honest belief and conviction on your face and in your voice. Not only does this make “selling” much less stressful and effortless, but your customers can sense your belief and will more likely buy what you have to sell.
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